Everybody is talking about database marketing. However, many projects fail, because the wrong decisions are taken during the planning phase, or because the wrong software is used. It is important for us that your database marketing contributes to the success of your organization, and that all involved benefit from it right from the beginning.

For this reason we offer two possibilities: (1) Database consulting and optimizing your own databases, and

(2) providing IT&O's IMB-Intelligent Marketing Base.

The management cycle (planning - implementation - evaluation) provides continuous information about your target groups/customers that allows for a more targeted control of your activities (product development, proposal planning, communication/sales) and enhanced satisfaction of the demands of your target groups/customers. Take advantage of these benefits through database marketing. [more]

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